Last updated: May 5, 2025
At Sonora Diving, located at Cuartel XV, Bulevar José María Morelos 307-Building H, Zona Militar, 83144 Hermosillo, Sonora, Mexico, we are committed to protecting the personal data of our clients, students, and visitors. This notice is issued in compliance with the provisions of the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP) and other applicable regulations.
1. Data Controller
Sonora Diving PADI Dive School, based in Hermosillo, Sonora, is responsible for the processing of your personal data.
Contact: sonoradiving@gmail.com
2. Purpose of Data Processing
Primary purposes:
- Registration and management of courses, PADI certifications, and diving activities
- Organization of tours and contracted services
- Communication for follow-up, changes, or important service notifications
- Billing and compliance with tax obligations
- Medical emergency management during underwater activities
Secondary purposes (optional):
- Promotion of services, courses, or events
- Use of photographs and videos for promotional purposes (with prior express consent)
You have the right to object to the use of your data for secondary purposes by following the procedure described in this policy.
3. Personal Data Collected
We may collect the following categories of personal data:
- Identification: name, age, email, phone number, address
- Tax-related: RFC, business name, tax address
- Health: relevant medical history for diving activities
- Certification: PADI or other agency certification history
- Images and recordings: only with prior consent
We do not collect sensitive data without your express consent, except in cases of medical emergency.
4. Protection of Minors’ Data
We do not intentionally collect personal data from children under 13 years old without verifiable parental or guardian consent. If we identify data collected without such authorization, it will be deleted immediately.
5. Data Transfers
Your data may be transferred to:
- PADI®, for official certification purposes
- Competent authorities, when required by law or court order
- Medical or transportation service providers, in case of emergency
For international transfers, we ensure appropriate measures are applied in accordance with Mexican law.
6. Data Retention
Your data will be retained for as long as necessary to fulfill the aforementioned purposes, and will be securely deleted afterward unless a legal provision requires otherwise.
7. ARCO Rights (Access, Rectification, Cancellation, and Objection)
You have the right to:
- Access your personal data
- Rectify it if it is inaccurate or incomplete
- Cancel it when you deem it necessary
- Object to its processing for specific purposes
To exercise your rights, please send an email to sonoradiving@gmail.com, including:
- Your full name
- Official identification document
- Clear description of the right you wish to exercise
- Contact information for a response
We will respond within a maximum of 20 business days in accordance with applicable law.
8. Limiting the Use and Disclosure of Personal Data
You may limit the use or disclosure of your personal data for promotional or advertising purposes by submitting a request to:
📧 sonoradiving@gmail.com
9. Use of Tracking Technologies
This site may use cookies and analytics tools such as Google Analytics to enhance user experience.
You can disable these technologies through your browser settings. No personal data is collected through cookies without your consent.
10. Consent
The processing of personal data is generally carried out under implied consent, except when the law requires express consent, such as in the following cases:
- Health data (medical information)
- Minor’s data
- Use of images (photos or videos for promotional purposes)
We will request your authorization in writing, electronically, or verbally, depending on the case.
11. Changes to the Privacy Notice
We reserve the right to update or modify this notice at any time. Any changes will be notified through this website and identified with the latest update date.
12. Additional Information
For more information about the LFPDPPP and your rights, you can consult the full text of the law at:
🔗 https://www.dof.gob.mx/nota_detalle.php?codigo=5150631&fecha=05/07/2010
Sonora Diving
📍 Cuartel XV, Bulevar José María Morelos 307-Building H, Zona Militar, 83144 Hermosillo, Sonora, Mexico
📧 sonoradiving@gmail.com